Creative wine bottle packaging can help your bottle stand out among the many competitors on the shelf. As consumers browse for a new wine to try, stylish packaging can often catch their attention and translate into a purchase. It helps make a unique statement about your company as well as the contents of the bottle. From elegant and stately to bold and unconventional, your wine bottle packaging can be effectively utilized to make the statement you want.
Wine bottle packaging often relies on the same rectangular paper labels that we’ve seen year after year on bottle after bottle. These labels can also be difficult to correctly apply to tapered or unusually shaped bottles. Screen printing can be done directly on the bottle itself, no matter what its shape, creating a stylish look that’s sure to stand out. While paper labels can easily bubble or become crinkled or frayed – ruining the entire look of your bottle – screen printing will stay sharp and attractive under any conditions.
A paper label on the front of a wine bottle doesn’t utilize the available space to its full advantage. With screen printing, the entire bottle becomes a canvas on which to work, with the design complementing the shape of the bottle. It helps your wine bottle packaging become a work of art that’s aesthetically pleasing to the consumer and that they’ll be proud to display and serve from.
Color can make the entire look of your bottle pop, and it doesn’t necessarily take a rainbow of different hues to make your bottle stand out in the crowd. Screen printing in just one color can often make a big impact in your wine bottle packaging when paired with the right design. The bottle’s closure can be made in the same color, or the printed color can stand on its own.
Wine bottles are typically produced in a fairly narrow range of colors, including clear, amber, and various shades of green. A wildly colorful bottle can make a bold statement, especially if your wine is on the sweeter side or is somewhat unconventional. For example, what better way to showcase a raspberry-infused wine that with a colored bottle that mimics the flavor?
Once a customer is enticed to pick up your bottle for a closer look, interesting textures can help them further connect with your wine bottle packaging. Your customers can run their fingers along your bottle, feeling your emboss and design. The texture of screen printing will provide another level of interest and interaction, increasing the chances that the consumer will buy your wine.
Contact Bottleprint for more information about wine bottle packaging that helps your product stand out in the crowd. We have over 20 years of experience in creating direct bottle prints that get the results wine makers need.
707.536.1630
sales@bottleprint.com