Placing your brand in the best possible light is essential for letting customers know that you take your product seriously. This is why many vintners, brewers and grocers from around the country are eschewing labels in favor of direct bottle printing.
Direct bottle printing actually has a number of benefits over regular labels. For one, you won’t have to worry about crinkling or poor adhesion when you go with direct bottle printing since there’s no paper to suffer damage in the first place.
Getting rid of traditional labels also makes for a more seamless customer experience, does wonders for the environment and puts your company in a more favorable light.
Wine makers are always looking for that competitive edge in order to look a little sleeker and slightly more elegant than the competition, and direct bottle printing is that edge you’ve been looking for.
Especially in the wine making business, direct bottle printing makes a lot of sense. Why? Logistics – traditional labels can crinkle due to the humidity of cellars or even disintegrate altogether when confronted with water.
Direct bottle printing, contrastingly, is effectively waterproof, more durable and extremely affordable. You can know go through the final wine making stages without having to worry about the integrity of your physical product.
Customers also find it a little classier to run their fingers along a bottle and feel your company’s emboss. This need not only apply to wine makers, though – customers can have the same experience whether you’re selling wine, a craft beer or natural olive oil.
The same benefits and cost savings apply whichever market you’re in. Maybe best of all, though, wind power offset ensures a lower carbon footprint on your total order.
We’ve been active in the Santa Rosa area for over a generation and are committed to environmental stewardship and forging personal relationships with our clients.
We often hear brewers complaining about putting labels on a tapered bottle. This is more complicated than it seems since, logistically, you have to create a more nuanced paper label or somehow graft together two or more pieces to make your final product presentable.
This is a little wonky considering you can have a more professional appearance with direct bottle printing and a look that spells out quality to customers.
The use of organic inks and the fact that you can emboss your brand across all 360 degrees of your bottle is hugely advantageous for customers, vendors and your employees. When placing an order of under 25,000 units, moreover, the cost is extremely competitive vis-a-vis traditional labels.
With over twenty years of experience in creating direct bottle prints for wine makers, gourmet food clients and brewers, we have the know-how and confidence to see your project through. The fact is that we know the Santa Rosa area and have helped clients put their best foot forward with customized bottle prints that simply get results.
When it comes to the dog-eat-dog competitive realities of today’s retail market, you need every advantage that you can muster. Vibrant inks and a tactile feel that customers can trace their fingers across gives your brand that advantage.
707.536.1630
sales@bottleprint.com