A well designed logo and label can be a huge asset to any business. The most famous companies in the world have logos that are recognizable to the majority of the general public at a glance. Everyone knows McDonald’s arches and Apple’s apple logo without a doubt. In the brewery business, the same stands true. Many large breweries depend on their labels to build loyalty and recognizability among their customer base. As companies look for more unique ways to grow their brand, more breweries are turning to screen printed beer bottles. For small brewers, it’s an affordable way to make a splash by creating a custom and unique look that stands out among its paper label adversaries.
The ability to screen print on bottles has been around for a while, but has generally been limited to high priced products. However, as the technology has become more widely available, and advancements in UV curing have come about, more and more companies are able to work with screen printed designs. For small breweries wanting to stand out among competitors, the use of printed beer bottles can be appealing, because a printed bottle appears cleaner and gives a higher value look to the bottle all around.
In the past, screen printed beer bottles have been excessively expensive and has not added sufficient value to a bottle for many people to justify. However, now that more and more companies are adding bottle printing to their service list, there is a much greater return on investment for those interested in printed beer bottles. The good news is that the biggest cost for screen printing is the initial setup for production, but once that process is completed, the price of the printing itself is greatly affected by the quantity being produced. This means that whether your company wants to print a thousand bottles or ten thousand bottles, the setup costs will be the same, so by producing a greater quantity you will be reducing the price per bottle of the label printing. This is a huge asset to small brewers who want to expand their brand with a new look.
Having a recognizable brand relies heavily on having a well designed logo that catches the customer’s eye. This can be in the form of an image or a name that stands out. Having clean and precise artwork for your bottles is one way to accomplish this. Selling your brand will be much easier if you can refer potential buyers to look for a certain image that will be visually distinct from all of the other bottles on a shelf. The difference between screen printed and paper labels is profound in the different ways they showcase the bottle and product.
Most textile printed labels cover up a significant portion of the bottle’s surface. This is not necessary in the screen printing world. Instead, there will be a high level of visibility for the customer through the bottle in to the actual product. Customers will be able to see the color of the beer, and the light shining through the bottle, instead of seeing a crowded piece of paper with a lot of frivolous text and imaging. All of these are factors that will catch the eye of someone looking for something different.
Ultimately using printed beer bottles creates a specialized and classy look that attracts attention in the world of small breweries. Screen printing is becoming more accessible and reasonably priced by the day, and more printers are offering screen printing services in addition to providing their own bottles to be printed on, which takes one step out of the bottling process.
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