Suppose a customer is walking through a grocery store that carries your bottle and a rival company’s product – one of the bottles has printing done directly on the glass while the other gets the message across on a regular paper label.
Which product do you think gets more business and is seen as more professional? Really put yourself in the customer’s shoes by imagining that you’re staring across the aisle at both kinds of labels and you only have a few seconds to make a purchasing decision.
So, which bottle did you choose? You probably said that the bottle featuring direct glass printing will get more attention from customers, and you’re right. Direct glass printing is not only seen as more professional and distinctive by customers, this style of printing overcomes a lot of the barriers of paper labels.
Paper labels can run into problems at almost every hurdle in the marketing and shipping processes. A paper label might, for instance, get damaged during transportation or get mishandled by the grocery store chain just prior to the sale. The end result is a final product that doesn’t convey the amount of time and effort that you put into your product.
Direct glass printing also overcomes another issue that manufactures, suppliers and customers have with paper labels – bubbles and imperfections. High humidity mixed with low-quality paper causes wrinkling and/or small bubbles on the label itself, which ultimately detracts from the overall quality of your brand. These problems are an unnecessary obstacle to making the right kind of contact with customers.
Direct glass printing overcomes almost all of the problems that have plagued traditional paper labels for decades.
With direct glass printing, also known as direct screen printing, you’re getting more reliability and professionalism without sacrificing any customizability or options. Here’s how:
Bottleprinting is a niche type of direct glass printing that applies vibrant, durable inks to the outer layer of your company’s olive oil bottles.
Using high heat and ultraviolet light curing to ensure that your design stays where it was intended, bottleprinting is one surefire way to guarantee your label doesn’t run, scuff or tear apart down the road.
You might think that there’s an inherent tradeoff between reliability and customizability when it comes to getting the exact style and aesthetic you need through bottleprinting, but you might be surprised to find that there’s a lot of flexibility to be had.
Printing your logo and company information directly on the bottle and bringing your design to life with multiple colors is very doable. Also, if you’re looking to get more than a half dozen colors on your bottle’s outer layer, your bottle can run through the bottleprinting process more than once to make that happen.
One last advantage that speaks to the customizability of direct printing is that you can have your design embossed on the outer layer of your bottle even if the bottle itself is a non-traditional or unusual shape. This would be very hard to do with traditional paper labels.
Direct bottle printing even allows you to add tiny embosses near the cap – without the worry that a tiny paper label won’t make it through the shipping process intact.
BottlePrinting.com provides logistical support as well as sourcing, trucking and storage services to its clients. Since our facility can negotiate orders of 25,000 cases, we have the physical infrastructure and know-how to bring your design to market. Contact BottlePrint.com today to seamlessly move your brand from ink to glass.
707.536.1630
sales@bottleprint.com