Let Your Bottle Stand Out at The Bar

Posted by Robert Howerth on Jun 15, 2016 in Packaging Design, Silkscreen on Glass, Wine Bottle Printing | 0 comments

While taste will always be the number one reason people choose their favorite beer or wine, there’s no minimizing the importance that packaging has on influencing a consumer’s buying decision. Let your beer or wine bottle stand out by considering a well thought out marketing strategy.

Today, with so many beers competing for attention at local watering holes, stand-out labels have become a critical part of a brewery’s overall marketing strategy. If you want to set your brew apart from the competition, creating a fantastic beer label is a good place to start.

Stand Out in a Crowded Bar  

All brewers and wineries understand how important brand awareness is. A bottle design that resonates with consumers is vital to building a loyal following for your brand. One unique way to establish your brand as a quality choice is through glass bottle screen printing. At Bottleprint, we’ve printed millions of bottles for our customers, and we believe direct to bottle printing is a beautiful way to increase the perceived value of your special brew.

Whether you’re a micro-brewery or a big brand, we have the experience to help you create a custom beer or wine bottle label that is truly one-of-a-kind. Showcase your beers, ales, or ciders with screen printed labels that put your brand’s message front and center. Our dedicated design team will guide you every step of the way.

Screen Printed Labels Get Your Beer Noticed

You’ve worked hard to produce a great tasting brew, so why put a boring label on it? Direct to bottle printing offers a variety of customization options you just can’t get with paper labels. Screen printed labels are a distinctive aesthetic choice that set your beer apart from the others. They invite people to pick up the bottle for a closer look, and tempt them to share a picture on social media, giving your brand more exposure.

Since so many beer and wine drinkers already have their favorite brands in mind when they walk in the door, getting them to try your brand is a challenge. Your label design is a new customer’s first introduction to your brand, so it needs to give them a reason to taste your beer. Keep these things in mind as you design your screen printed label:

• Give your label some personality. Every brand today must tell its story. Screen printing allows you to use the entire bottle to tell yours. Identify your target consumers and then design your label with them in mind. Think about differentiating each brew so customers will want to try them all.
• Make sure your message is consistent. Even if you use a variety of labels for different brews, your brand’s core message should remain consistent throughout. Branding choices should follow the same theme so that people immediately recognize your beers.

Your Beer Has A Story to Tell

Just remember that a memorable and effective story is essential to letting your beer ow wine shine. Partner with an experienced ally like Bottleprint to tell you beer’s story and create a distinctive brand identity. If you’re ready to create a great screen printed beer and wine label design, we’d love to help you get started. Contact us today to learn more about creating a stand-out beer or wine bottle. We look forward to working with you!