Labels play an important role in the wine world. They’re not only the projection of a winery’s image, they also help distinguish a wine from its competitors, and play a primary role in the purchasing decisions of consumers. They are the public face of its brand and make a statement about who the makers are and what their wine represents. One of the most sophisticated ways to showcase your winery’s products is by choosing direct to bottle screen printing.
Since 1992, Bottleprint has specialized in high-end bottle printing. Our customers appreciate how direct to bottle printing enhances the beauty and increases the value of their wines. We believe glass bottle printing is an art, and over the years we’ve printed millions of bottles for vintners large and small. Screen printing adds a one-of-a-kind premium look to your bottles, giving them that all important “grab appeal.”
Screen printing has long been a popular bottle printing choice, delivering a powerful marketing impact. Screen printing gives any bottle high-end impact, and consumers appreciate the clean, crisp look that screen printed graphics provide. It’s a cost effective way to get an exclusive look at affordable prices. And you don’t have to necessarily design a completely new label. Many wineries are choosing to have their existing paper labels transformed into direct bottle print versions.
It’s one of the biggest challenges wineries face – what make a consumer pick up a wine and take it home? How do you attract customers to your brand if they’ve never tasted it? Or never even heard of your wine?
Obviously, the first thing consumers see when they look at your wine is the bottle and then the packaging and label. With more available options than ever before, figuring out the image you to project is pivotal to your brand’s success. The bottle itself offers you a 360-degree canvas to work on. While many paper labels are extremely attractive, they’re also very common, which doesn’t allow your bottles to stand out on the shelf.
The benefits of high end bottle printing are many.
Most importantly, high end bottles radiate a simple elegance, class, and sophistication. There’s no question that screen printed labels are effective in attracting consumers to your bottle – and that’s half your battle.
Screen printed bottles are a bit more expensive that traditional paper ones, but for their increased impact, the additional cost is easily justified. At Bottleprint, we use vibrant organic inks that are 100% free of toxic heavy metals. You’ll be amazed at the vivid colors screen printing yields, creating an unforgettable final product.
Due to its high-end look, screen printing only appears expensive. The simple truth of the matter is that the versatility of screen printed bottles makes their slightly higher price worth it because they help increase sales. If you’re a vintner looking to make a memorable and lasting high-end impression on consumers, screen printed labels may be just the touch of luxury you need. Contact us and enjoy the benefits!
707.536.1630
sales@bottleprint.com