Glass Printing is Ideal for the Wine Industry

Posted by Robert Howerth on Jan 21, 2016 in Silkscreen on Glass, Wine Bottle Printing | 0 comments

In its annual State of the Wine Industry report, the Silicon Valley Bank (SVB) discusses current conditions, trends and future views on the wine industry, as well as financial performance and consumer demand trends. In this year’s rundown, SVB reported that consumers are trading up, and predicted significant growth of 14-18% in the fine wine category. What does this finding have to do with wine labels? This prediction may be just the incentive needed for more wineries to make the leap to screen printed wine bottles, as the process has been shown to have the premium cues that consumers associate with luxury.

The Appeal of Glass Printing

The first thing consumers notice about bottles with screen printed labels is their smooth and elegant look. Marketing 101 tells us that nothing is more important than creating a product that stands out from the rest. Today, only about one percent of wine labels are printed directly on the bottle. In a market saturated by paper labels, glass printing delivers the opportunity to have your product catch the consumer’s eye in a way that paper labels do not. You can create a unique, memorable branding that gives your wine a distinct advantage in a crowded retail environment.

Glass Printing Advantages

There are some really terrific reasons for choosing screen printed bottles:

• A Larger Storytelling Canvas: From a branding viewpoint, glass printing allows you to use the entire wine bottle to express your brand’s visual and narrative story. Using all sides has the added benefit of offering something visually appealing no matter how the bottle is positioned on the shelf.

• Brand Distinction: Set yourself apart from the paper label crowd with neck and/or shoulder printing or full 360-degree wrap, all of which say “buy me” to a consumer.

• Durability and Integrity: No more tearing, fading, scuffing or bubbling that’s synonymous with traditional paper labels. Even an ice bucket or cooler can’t destroy your label’s integrity.

• Efficiency: Fewer steps in the label application process improves your bottling line efficiency.

• Beauty: The textural qualities and saturated colors that can only be achieved with screen printing inks means an exceptional look that most other brands can’t touch.

When compared to paper labels, glass printing offers significant branding and marketing benefits. At Bottleprint, we have established ourselves as wine label designers who excel at pushing labeling boundaries to just the right point where they offer unique, highly original designs that improve a brand’s visibility and salability. Take a look at our gallery and read one of our case studies to get a better understanding of just what glass printing is all about. Then contact us today to discuss collaborating on your next wine label. We look forward to showing you how effortless the switch to glass printing can be.