Create a Wine Bottle With a Message

Posted by on Jul 20, 2016 in Packaging Design, Silkscreen on Glass, Wine Bottle Printing | 0 comments

Create a Wine Bottle With a Message

Consumer shopping habits have changed, and that includes wine buyers, with people now seeking out brands that are authentic on every level. Your wine bottle’s unique packaging is a way to convey authenticity through the message it brings. When a customer picks up your bottle, does she or he understand your message? Does that message resonate?

Brand Messaging and Why It Matters Create - a - Wine - Bottle - With - a -Message - Bottle - Printing - CA

How you choose to package your wine has a great impact on the story you are trying to tell. Storytelling creates credibility and engages and captivates your audience. It shows them who you are, what your brand stands for, and what it believes in. It helps you build a human connection with your customers.

Two principles are at play when conveying a message through your bottle’s packaging: the elements themselves and the symbolic messages those elements evoke. Elements that help build a loyal following and create a positive consumer experience include:

  • Packaging colors and fonts
  • Graphics and pictures
  • Brand Logos
  • Bottle shape and color
  • Packing material
  • Product description and other copy

The messages these elements send can bring out feelings of:

  • Prestige and value
  • Quality
  • Health and environmental consciousness
  • Tradition and heritage
  • Convenience

How and what you authentically convey to consumers is critical in today’s highly saturated market. It’s what helps your brand stand out in a crowded marketplace.

Connect Consumers to Your Brand’s Message

Effective branding consists not only of your logo and website, but your brand’s core message. All your marketing materials must come together to tell your wine’s unique story. There are three key steps to telling your brand’s story:

  1. Know who you are. What is your wine’s story and how will you use it to differentiate it from other brands? Make sure the story you tell – and the impression you are making – is intentional and clear.
  2. Be consistent. Take a good look at your entire marketing strategy, including your website, advertising, social media, and printed materials. Since most buying decisions are made at the shelf, make sure your packaging fits into the story you want to tell.
  3. Get to the heart of your message. Do not use your wine bottle as a canvas for your entire brochure. Figure out your brand’s core message and state it prominently and consistently. Don’t clutter it up with details that don’t matter.

Think of your wine bottle as your brand rendered in 3-D. The perfect physical expression of your brand is key to drawing people to choose your wine from the shelf.

Send the Right Message

Your wine brand has its own unique voice. The words you choose and the tone you use to convey your message is a critical part of your branding. More than mere words, your message’s tone and spirit is what will get consumers to pick up your bottle the first time, and return to it again and again. Whether you want to position your wine as more sophisticated, more elegant, or more premium than the others, it’s important to understand how customers will respond to your message.

Is your wine bottle achieving the message goal you want it to? If not, it may be time to rethink your packaging strategy. Screen printing your bottle can enhance your brand and deliver your message in a way that stands out from the crowd. Contact Bottleprint today to learn how.