6 Steps to Creating a Design For Your Wine Bottle

Posted by Robert Howerth on May 25, 2016 in Packaging Design, Silkscreen on Glass, Wine Bottle Printing | 0 comments

A custom wine bottle is your winery’s best-selling tool, with the most effective and engaging bottles being those that involve strong messaging. When you create an eye-catching and memorable wine bottle, you not only help consumers better understand your product, you help further your company’s success. Follow these six steps to design a great label whose message sends the right signals to your target audience.

Wine Bottling Tips

1. Know Your Brand

Before you begin the actual design of your label, make sure you understand who your customers are by answering these questions to create a customer profile:

• Are they primarily male, female, or both?
• What is the target age?
• What is their level of education, professional fields and typical lifestyles?
• What are their wine drinking habits?
• What do you want those consumers to think about when they see your label?

2. Brand Name

It’s the most basic design element, but designers often overlook its importance. Make sure your product’s name is simple, prominent and clear, leaving no doubt about your brand’s image and what you’re selling. It’s well-documented that consumers tend to choose the path of least resistance. Keeping your brand’s name front and center – in a font that’s easy to read – will make it that much more desirable.

3. Graphics and Imagery

To paraphrase a well-known expression, an image is worth a thousand words. The graphics and imagery you choose for your wine label often tell a stronger story than any copy you include. Wine bottle graphics and imagery can play an enormous role in a consumer picking your bottle up and deciding to buy it. Many people freely admit to buying wine based solely on the label. Appeal to consumers’ senses and choose an image that evokes a sense of time or place that your target audience will relate to.

4. Utilize Design Trends

The perfect wine label heightens the customer’s overall experience while consuming it. So make your label memorable by incorporating the latest design trends. One emerging trend that will set you apart is designing a label that is meant to be printed directly to the bottle. Just about any design you can imagine for a paper label can be adapted for a screen printed bottle.

5. Your Brand’s Story

Citing space limitations, many wineries still shy away from telling their brand’s story on their bottle. But if your goal is to be the wine people want to take home, you’ll have to tell them something about yourself. Your brand’s story does not need to be a novel. As long as it’s compelling and gives the consumer a sense of what your brand stands for, short and sweet will do the trick.

6. Follow Industry Standards

While not the most exciting part of a label’s design, industry standards – brand, product name, ABV, weight, government warning, etc. – will need to be included, so think about where they will appear without getting in the way of your message.

Set Yourself Apart from the Competition

When consumers see your wine on the shelf, what do they think? Does your bottle draw them in and entice them to learn more about your brand? Your wine bottle label can give those consumers an incredible amount of information and differentiate your brand from the competition. Not sure how to get started, or if the design you have is working to send the right message? Bottleprint can help. Contact us today to learn more about creating a great design for your wine bottle. We would love to hear from you!