In his popular book, The Path of Least Resistance, author Robert Fritz argues that your creativity is at its best when you put as little resistance as possible towards it. In other words, you maximize your creative potential when you learn to remove obstacles that block your creative channels. To put it even simpler – it’s time to get out of your own way!
What does this have to do with a custom wine bottle? Plenty.
One of the key principles Fritz puts forth has to do with problem solving versus creating. Wineries often approach label issues as problems to be solved; i.e., change the font, tweak the logo, etc. and hope those small changes increase sales. When, on the other hand, you take the path of least resistance, you choose to bring something new into the world. A new story to tell or a new marketing approach that hasn’t been tried before.
A custom wine bottle is the perfect way to make a bold announcement that your brand is looking forward and is ready to be seen as a trailblazer.
When you hear the words “custom wine bottle,” do you immediately dismiss the idea? If your initial reactions are “the printed glass process is too expensive,” or “I have to pay to deliver the bottles,” try to take a different thought approach. Instead of thinking of all the reasons a custom wine bottle won’t work, consider the positives first:
The truth is, for small and medium-sized wineries, a custom wine bottle is a surprisingly cost effective option that offers a unique and visually unforgettable way to position your brand. A custom wine bottle is the perfect choice for a wide range of applications:
In the wine world, choice can be almost impossible for the casual consumer. Studies have shown that consumers associate premium packaging with prestige products, and direct to glass screen printing lends a high-visibility, high-touch appeal to your custom wine bottle. If your package design can entice consumers to take the bottle off the shelf, you highly increase the odds they will then take the bottle home. Done right, a unique concept and/or approach can go a long way in the shelf wars. When viewed through the lens of ROI, the advantages of a custom wine bottle becomes obvious.
Your first important step when switching to screen printed wine bottles is consulting with an experienced packaging company. At Bottleprint, we use the most up-to-date ink and printing options to ensure you receive the most cost-effective and attractive custom wine bottle possible. Our organic ink process provides a much smoother and glossier finish and, importantly, is environmentally friendly, and our 100% wind power offset reduces the carbon footprint to near zero, a great environmental claim for your own product.
If you’re ready to take your brand to the next level, don’t let the old conventions rule the day. As author Robert Fritz points out, “If you limit your choice only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.” Great, uncompromised branding is possible with a screen printed custom wine bottle. Let Bottleprint show you how.
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