New vintage or old standby, every new wine release is an exciting time. While it’s a given that you’ve created a wonderful blend for your customers to pour, did you know there’s a way to make your wine taste even better; one that has nothing to do with grapes or barrels? The mystery ingredient we’re talking about is making a change to your label.
Think about it – your label is an advertisement for what’s inside the bottle. Since people can only judge a wine by its packaging, they have to assume what your wine might taste like from what appears on the bottle itself. At Bottleprint, our bottle printing services can help you fine tune or make major changes to the way you present your wines to the world.
The Label Change ProcessThere’s actually no better time to make a change to your brand’s label than when introducing a new vintage or varietal. The process is actually pretty simple:
Wine branding has become all the rage for wineries in California. The competition for capturing consumers’ attention is fierce, and packaging and label design are leading the way in how brands are positioning themselves for attracting new customers. Done correctly, wine labels transport your customers to far-away places they’d rather be. Making the switch to sophisticated screen printed labels will let them know you’re a brand that knows how to take them where they want to go.
In a 2014 study done by the Gallo, the winery discovered that two-thirds of wine buyers are choosing a bottle based solely on its label! Reviews and salesperson suggestions didn’t come close. Their 2015 survey found that millennials are four times more likely than baby boomers to select a wine based on its label, and that baby boomers more often look to the label for information on region or origin and taste descriptors.
The millennials who participated in the 2015 survey also said they looked for labels that had personality and originality. Screen printed bottles are a perfect choice for this demographic, as they are still relatively new to the game and are used by a still small percentage of wineries. If you want to say “different” to this all important consumer group, you can’t go wrong with labels printed directly to your bottles.
At Bottleprint, we specialize in today’s most innovative direct to bottle label printing for wines, beers and gourmet food items. As you get ready to release your newest vintage to an eager public, we’d love to work with you on designing the perfect screen printed label. Contact us today to find out how we can help you increase the value of your brand.
707.536.1630
sales@bottleprint.com