Silkscreen Bottles for Micro Breweries: Add Edge to Your Brand

Posted by on Oct 13, 2015 in Packaging Design, Silkscreen on Glass | 0 comments

Silkscreen Bottles for Micro Breweries: Add Edge to Your Brand

The main choice for micro breweries wanting a more distinctive label on their bottles used to be between the inexpensive cut and stack and the more expensive pressure sensitive process with glue adhesives. But nowadays there’s an exciting alternative option that is economical, environmentally-friendly, and aesthetically pleasing. That third choice is the exciting new world of silkscreen bottles.

The process is simple:

  • Step 1: The micro brewer has a design team create a unique logo for the beer of choice.
  • Step 2: This artwork is sent directly to Bottleprint
  • Step 3: The micro brewer indicates whether they would like to provide their own bottles (and send them accordingly), or use silkscreen bottles available at the printing facility.
  • Step 4: This screenprint is then applied directly to each bottle to produce unique silkscreen bottles, before being sent back to the micro brewery.

How silkscreen bottles gives a major edge to your brand:

  • A consistently great look every time. Those rectangular paper labels that you’ve likely been using, that your competitors are still using, have always been temperamental. They tend to fray, bubble and crinkle. Breweries that utilize uniquely shaped bottles often find it difficult to get a uniform look as the labels aren’t the easiest to apply. But all of these troubles are negated when you silkscreen directly on the bottle. It doesn’t matter what shape or what kind of wear and tear occurs during packaging, silkscreen bottles continue to have a consistently great look every time, for all time.
  • Design outside of the box. Paper labels are the definition of limiting creatives to design inside of the box. When you use such traditional advertising attempts, what makes the rectangular label of your newest craft brew really stand out from the same box designs around it? With silkscreen bottles, your design team gets full reign to take advantage of the entire space. Stand out from the crowd with a one-of-a-kind design that compliments brew and bottle. Plus, because silkscreen bottles are a newcomer to the micro brewery industry, expect that yours will be among the first, thereby giving you a huge edge in the market.
  • Experiment with new colors and font. Introduce texture. Silkscreen bottles go beyond just offering more space for your design, this technique also enables you to change the entire look of your bottle through the introduction of varying colors and texture. Imagine this: A customer walks down the usual single bottle beer aisle of their favorite beer store. They see your new silkscreen bottles and are intrigued enough to pick it up for a closer look at the new concept and design. Your silkscreen design stands out, thereby allowing the customer to run their fingers along a whole new texture as they examine your brand for more information. In this scenario, your beer has successfully stood out against the competitors on either side and made a strong impact on the consumer.

In addition to giving micro breweries the edge they need in the marketplace, screenprint bottles have other big benefits like a reduced carbon footprint due to lead-free inks and no-paper-involved process.

To learn more about the benefits of screenprint bottles and how this new packaging concept will help your product stand out and forward in any crowd, contact us at Bottleprint today. Our team of designers and screen printers have more than two decades of experience in creating direct bottle prints. We are ahead of our own crowd in ensuring you get the results that your micro brewery needs.