As wine marketers know, buyers tend to select based on labels — particularly younger wine drinkers and anyone looking to try out something new. As design holds the key to converting new customers, wineries should be paying special attention to the trends in wine bottle printing and design to stay relevant and current.
Some wineries have been creating extra buzz by partnering with notable artists and graphic designers known for working in decidedly different mediums. By hiring an artist, the winery enjoys more than just a fashionable design. The artist may be able to introduce the wine to new audiences through social media, gallery shows, and portfolios.
For many artists, the traditional adhesive label can be a confining canvas. Wine bottle printing allows the design to flow naturally with the bottle shape — creating a truly unique piece of artwork that pairs well with branding and sales efforts.
If your winery is not a centuries-old label from Europe, why emulate the look of those wine bottles? Today’s wineries are making their bottles more approachable and modern to appeal to what many wine buyers are seeking. Consider the shopper looking to experiment with a new wine while cooking modern cuisine at home or attending a dinner party looking to impress people with something unexpected.
For the most striking visual impact, wine bottle printing opens up the possibilities:
Essentially, the idea with wine bottle printing is to think outside the box, literally — instead of a rectangular label that blends in on the rack, a contemporary look that defies tradition.
For sparkling wines, one trend stands out above all: a casual look that inspires the buyer to choose sparkling as an everyday wine.
Makers of sparkling wines are finding novel ways to give visual clues that the wine is special, bubbly, exciting, and fresh. Use label-free wine bottle printing to produce a flowing, vertical pattern or a delicate floral pattern, and you have a bottle that begs to be popped.
Another hot trend in wine bottle printing incorporates the local element through geography and iconography. We have seen unique and memorable wine bottles designed with topographical maps, beloved landmarks, regional wildlife, and local legends.
This approach can help attract both local and distant wine buyers. The local crowd will notice and appreciate the emotional tie of a local product. Elsewhere, buyers can associate the wine bottle printing with the actual terroir of the grapes — a visual impact that builds value for the wine itself.
The common thread among the trends: thoughtful and striking design that buyers will notice and remember. In that sense, it’s worth noting the trends and taking a risk with something nobody else is doing with wine bottle printing or labels. The only limit is that the design must fit on the bottle.
Thanks to wine bottle printing with vibrant silkscreening, wineries can explore the imagination and turn virtually any design — traditional or trendy — into the new wine that everyone is talking about.
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