Screen Printing on Glass: It’s Still an Art Form

Posted by Robert Howerth on Mar 16, 2016 in Packaging Design, Silkscreen on Glass, Wine Bottle Printing | 0 comments

Screen printing is a singular art form that’s been used for everything from children’s illustrations to architectural landscapes. In recent years, we’ve seen an increase in the use of screen printing on glass bottles in place of traditional paper labels. This relatively new use does not diminish the technique’s place in the world of art, but merely adds another dimension to it.

Why Designers Love Screen Printing

For designers, screen printing on glass is a creatively fulfilling process where they’re free to explore and indulge in fresh and experimental ideas. The challenge of creating the perfect layout for a wine, beer, or gourmet food bottle is just as exciting as any other design work they do. Screen printing on glass is another canvas ready to be used to tell a story, elevate a brand’s image, and ultimately increase your company’s bottom line.

An Eye for Detail

Your brand’s first impression is a lasting one. Poor design, lack of information and small details like text errors can cost you a customer for life. At Bottleprint, we work with you to ensure the marketing strategy you’ve developed is represented clearly, accurately, and above all, artistically. We want to give your bottles a personality that stands out from the other products on the shelf. We understand that proper branding is essential if a business is to grow, and for nearly a quarter century, we’ve successfully met the screen printing on glass needs of a diverse range of beverage and gourmet food businesses.

The Art of Distinction

The wine and gourmet food markets are crowded ones and a distinctive, artistic direct print label will set your product apart from the rest. We offer our customers a limitless palette of dynamic colors and premium aesthetics, at a surprisingly cost-efficient price. Our organic inks are both beautiful and sustainable and make for a crisp, original look. Along with the smooth and glossy look our organic inks produce, the rich pigments are perfect for attracting the consumer’s eye.

To understand how screen printing on glass can add value to your brand, imagine a shelf full of product as a gallery of paintings. Does your bottle’s design draw the consumer’s eye and make them remember your product? Will they keep coming back to your bottle because it has that certain “something?” Can they picture the bottle in their home, sitting on the shelf, waiting to be opened and served? Screen printing on glass is the stunning technique that allows you to answer yes!

Screen printing on glass offers many benefits over traditional paper labels, but if you’re looking to merely refresh your image without a complete rebranding, we can work with your existing label art and modify it to the screen printing process. To learn even more about the art of screen printing on glass, contact us today.