There are two ways wineries can increase its chances of standing out from the crowd. The first and most important, of course, is to make a great product. The second is by designing a great label that not only reflects the quality of the character and wine inside, but compels consumers to pick it from amongst all the others. Strong graphics and interesting information make for a successful label – and winery. Custom wine bottle printing offers wineries the opportunity to take the idea of a successful label to the next level.
Direct to bottle screen printing lets you create a high-quality custom wine bottle label that won’t break the bank. From beautiful colors and images to interesting textures, custom wine bottle printing means you don’t need to sacrifice quality for price.
As the wine market continues to grow, a custom wine label is becoming an even more vital tool in establishing a brand’s image and attracting customers. It’s not that long ago that it was hard to make a distinction between most wine brands. Today, wine labels feature a vast range of design elements, including interesting fonts, unique graphics and untraditional methods, including direct to bottle printing. All of these elements are used to help make your bottle stand out on the shelf.
Today’s consumers are more savvy than ever about wine, using websites, forums and social media groups to learn about the varietals they choose to consume. Wineries can now extend their reach off the shelf and into people’s homes before they buy. They can seize consumers’ use of the Internet to debut, test and modify labels, tracking which ones peoople click on most often – or not at all.
One of the key ways a winery can stand out from the competition is by using their custom wine bottle to tell a story that consumers can relate to. With so many brands saturating the shelves, the story behind each wine has taken on a greater role. Consumers like knowing that what they’re buying is of good value, and a wine’s story helps them choose a brand that fosters future trust and loyalty.
Custom wine bottle printing allows your brand to use its labels and packaging to relate to today’s consumers in the ways they demand. Consumers’ concerns about value, coupled with the Internet’s influence on brand perception, make it imperative that your winery create label designs that have a synergy with your target markets.
At Bottleprint we believe that, in a marketplace that cries for distinction, our job is to help set you apart. Contact us today to learn how custom wine bottle printing can do just that.
707.536.1630
sales@bottleprint.com